Heer Law Case Study: 551% Traffic Increase

Stewart Dunlop

For the past 2 years, we’ve been working with Heer Law, an intellectual property law firm based in Toronto, Canada.

heerlaw

The aim was to help increase their organic traffic by engaging in a sustainable white hat link building campaign, to help drive very specific customers in Canada, but also to drive more clients and relevant visitors Worldwide in other domicile’s like the USA.

We used a ton of different link building strategies, which you can see detailed in our law firm link building guide.

πŸ’‘ Here’s how we set things up for perfection

  1. Helped optimised onpage SEO structure and internal links to yield improved results
  2. Analysed key competitors to model link structure
  3. Developed outreach campaigns to earn links from high authority websites
  4. Built a combination of links into key services pages along with supporting informational pages
  5. Took a longterm viewpoint of consistently building high quality links to outrank the competition

The Results

Over the last 2 years, we’ve build links from over 250 domains, using a completely white hat approach. The strategy has yielded incredible improvements in organic search results for Heer Law.

πŸš€ Increased organic search traffic by 551% in less than 2 years

heer law analytics

πŸ† Achieved #1 rankings for high value commercial keywords in Canada

  • #1 Patent Lawyer Toronto
  • #1 Trademark Lawyer Toronto
  • #1 IP Lawyer Toronto
Rankings in Canada

🌎 Achieved top rankings for broader terms in the US and beyond

  • #1 Intellectual Property Value Calculators
  • #2 Value IP
  • #2 IP Valuation

Final Word & Mentality

Despite the legal industry being notoriously competitive, it’s actually a fantastic industry for link building. Lawyers are seen as very intelligent and knowledgeable members of society, how often have you heard the phrase “this is not professional legal advice” or “I recommend you seek legal advice”.

We can therefore leverage our expert knowledge to add value to any relevant website, and that mindset has served us very well for this project. It’s allowed us to earn links from entrepreneurial websites that perhaps need some legal opinion, or business blogs that need insight from a lawyer on a particular subject.