Heer Law

1625% Organic Traffic Growth for Law Firm


Monthly traffic increase


Links built


Months time span

Heer Law

Heer Law

  • Domain Rating

    57 from 40


  • Monthly Traffic

    12,131 from 703


  • Keywords Ranking

    10,472 from 2,000


  • Links Built


  • Time Span

    48 months and counting

For the past 3+ years, we’ve been working with Heer Law, an intellectual property law firm based in Toronto, Canada.

heer law home

The aim was to help increase their organic traffic by engaging in a sustainable white hat link building campaign, to help drive very specific customers in Canada, but also to drive more clients and relevant visitors Worldwide in other domicile’s like the USA.

We used a ton of different link building strategies, which you can see detailed in our law firm link building guide.

💡 Here’s how we set things up for perfection

  1. Helped optimised onpage SEO structure and internal links to yield improved results
  2. Analysed key competitors to model link structure
  3. Developed outreach campaigns to earn links from high authority websites
  4. Built a combination of links into key services pages along with supporting informational pages
  5. Took a longterm viewpoint of consistently building high quality links to outrank the competition

The Results

Over the last 2 years, we’ve build links from over 250 domains, using a completely white hat approach. The strategy has yielded incredible improvements in organic search results for Heer Law.

🚀 Increased organic search traffic by 551% in less than 2 years

heer growth

🏆 Achieved #1 rankings for high value commercial keywords in Canada

  • #1 Patent Lawyer Toronto
  • #1 Trademark Lawyer Toronto
  • #1 IP Lawyer Toronto
heer rankings

🌎 Achieved top rankings for broader terms in the US and beyond

  • #1 Intellectual Property Value Calculators
  • #2 Value IP
  • #2 IP Valuation

Final Word & Mentality

Despite the legal industry being notoriously competitive, it’s actually a fantastic industry for link building. Lawyers are seen as very intelligent and knowledgeable members of society, how often have you heard the phrase “this is not professional legal advice” or “I recommend you seek legal advice”.

We can therefore leverage our expert knowledge to add value to any relevant website, and that mindset has served us very well for this project. It’s allowed us to earn links from entrepreneurial websites that perhaps need some legal opinion, or business blogs that need insight from a lawyer on a particular subject.

We were approached by a powerhouse site – SnackNation, who weren’t happy with their existing link building company.

Their previous company built them a high volume of links, but they were all ‘database’ style links from sites which accept a huge volume of guest posts.

Our task was to land them better links from sites with significantly higher organic traffic metrics & better traffic value, which was going to be necessary to help them rank better for highly competitive keywords in the employee / HR space.