How We’re Helping This Online Learning Platform Earn An Average Of 14 New Backlinks Per Month

Our client is an online language school that offers live classes taught by certified, native-level teachers. They provide courses in English, German, French, Spanish, and Business English.

The platform is all about flexibility, allowing students to schedule classes 24/7 to fit their individual timetables. Classes are conducted via video conferencing, typically in small groups of up to five students, ensuring personalized attention and ample speaking space.

They also offer specialized programs, such as a two-month intensive challenge designed to boost language proficiency through frequent class participation.

It was challenging to secure links in the business-to-consumer (B2C) space, where many site owners were unfamiliar with linkbuilding concepts.

Luckily, our link building campaigns helped this land high-authority links in educational resources, university blogs, and institution sites.

Read on to learn more about how we helped our client achieve a domain rating (DR) of 71 and secure over 370 links! 🚀

⛰️ The Challenge

We wanted to earn backlinks from both B2C and business-to-business (B2B) niches, and this proved to be challenging.

⛰️ Navigating the B2C space: Many website owners were unfamiliar with link-building concepts. This required additional education, which resulted in longer conversion cycles.

⛰️ High competition: The language and learning niche is highly competitive, which led to some potential partners requesting multiple links in exchange for one placement. Here are some of the competitors we were up against:

• Berlitz (DR 75)
• Babbel (DR 81)
• Spanish Academy (DR 57)
• Baselang (DR 52)

⛰️ Relevance: We faced some difficulties finding partners that weren’t direct competitors but still maintained topical relevance.

⛰️ Managing expectations: As we worked with partners who were new to link insertions, they required detailed explanations.

💡 Our Strategy

💡 Ensuring relevance: We primarily focused on educational and language learning niches to maintain relevance and authority.

💡 Link insertions: In 2024, we prioritized achieving link insertions in existing content to ensure more natural placements for our client.

💡 A dual approach: We targeted both B2C (language learners) and B2B (educational institutions) sectors. This enabled us to build a diverse backlink profile of high-authority links.

💡 Content: We created specific content angles around studying abroad, professional development, and remote work opportunities to increase our link placement success.

Below is a link insertion we earned in a highly relevant publication with a domain rating of 77:

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Here is another example of a link insertion we generated on a topical blog:

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🚀 The Results

So far, over the past 27 months, we’ve built over 375 (and counting) live backlinks for our client! That averages out to about 14 new links per month.

✅ We built these links with relevant, high DR sites, like:

• 360learning (DR 77)
• Skills You Need (DR 77)
• One Education (DR 58)
• World Population Review (DR 85)
• Go Overseas (DR 75)
• SC Training (DR 79)
• Thunderbird School of Management (DR 90)
• Double the Donation (DR 83)

✅ This helped our client rank in the top three search results for high domain rating, relevant keywords, like:

• Spanish classes (KW Difficulty - 58)
• Language school (KW Difficulty - 62)
• Online language lesson (KW Difficulty - 93)
• Learning English website (KW Difficulty - 92)
• English speakers worldwide (KW Difficulty - 77)
• Native English speakers in the world (KW Difficulty - 58)
• Spanish speaking lessons (KW Difficulty - 58)
• How many speaking countries are there (KW Difficulty - 66)
• Online Spanish lesson (KW Difficulty - 68)
• American English speaking course online (KW Difficulty - 62)
• online American English speaking course (KW Difficulty - 64)

✅ As a result, our client’s monthly traffic has increased by a jaw-dropping 15,996 monthly visitors!

This is what our client’s organic traffic looked like as we were ramping up our campaign:

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And below is what our client’s organic traffic was at the peak of our linkbuilding campaign:

✅ Our client would have had to spend $13,537 to generate the equivalent traffic through PPC advertising:

🔥 Build a Diverse Backlink Profile with the Ultimate Linkbuilding Solution

Building links for this client has been tricky as we’ve had to spend a lot of time educating site owners on linkbuilding before earning link insertions. Luckily, here at Linkbuilder, we have the expertise, experience, and creativity to drive effective link building campaigns.

We’re super pleased to be landing an average of 14 high-quality links per month for our client, and we look forward to earning even more.

If you’d like to learn how we can assist you in getting the authoritative backlinks your brand deserves, get in touch. We’re excited to show you our link-building magic in action!