We Increased Brand Equity And Boosted Traffic 43.67% For A Business Planning SaaS

Our client provides a software platform designed to help businesses streamline their financial planning and accounting (FP&A) processes.

It integrates with Microsoft Excel to make it simple for finance teams to collaborate and manage data while maintaining familiarity with tools they already use.

Software as a Service (SaaS) is a VERY competitive niche. New companies pop up all the time, offering tools that save people and businesses a ton of time and money.

These tools are often featured on app stores and other reputable websites. As a result, even small businesses in the sector quickly build high website authority.

Our client needed a boost to get ahead of the competition—that’s where our strategic link building services came in.

We carried out a short, four-month campaign that saw its traffic double!

⛰️ The Challenge

Our client’s target customers include enterprise finance managers, controllers, CFOs, and analysts. This audience cares about finding financial solutions to their organizations’ problems.

Relevance was critical. We needed to build links that showed our client was more than just a developer—they were a partner in improving the efficiency and accuracy of financial planning.

⛰️ Tough competition

Our client had a good authority score. But it faced stiff competition from others providing FP&A tools, including:

• Fathom (DR 70)
• Mosaic (DR 69)
• Prophix (DR 63)
• Datarails (DR 59)
• Cube Software (DR 55)

💡 Our Strategy

We aimed to build links from content about enterprise planning and finance solutions. We knew this would interest our client’s customers and enable us to link to our client’s expert-written content on the subject.

We also ensured the relevance of our client’s services was clear by making sure backlinks were placed in a way that matched the surrounding content. We also carefully selected anchor texts to include target keywords.

This approach:

✅ Boosted SEO performance.

✅ Enhanced brand credibility.

✅ Helped drive meaningful organic traffic to their website.

🚀 The Results

This was a short but effective campaign. We built 64 high-quality backlinks in just four months.

✅ We built these links with super-relevant, high DR, high-traffic sites, like:

• Spendesk.com (DR 73, Traffic 187,145)
• Shoeboxed.com (DR 71, Traffic 11,053)
• Ampliz.com (DR 62, Traffic 102,613)

✅ As you can see from the examples below, all our links appear naturally for subjects that our client’s customers may want to learn more about. This helps to drive relevant traffic to our client’s website.

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✅ As a result, our client is ranking in the top three for relevant, high difficulty, high traffic informational keywords, like:

• Know your client (DR 72)
• Excel financial templates (DR 64)
• Average gross profit margin (DR 56)
• CAC in business (DR 47)

✅ This has seen monthly traffic spike from just under 10k at the beginning of our campaign to nearly 20k today!

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✅ This additional search traffic would have cost our client $28,607 per month in advertising—an awesome return on investment!

🔥 Build Topical Authority and Boost Traffic With Linkbuilder.io

This case study proves that even a very short link building campaign can have an incredible impact on your traffic. Building this many links in such a short time would have been impossible without an experienced agency to perform outreach at scale.

But it’s not just a numbers game. Targeting high-quality, relevant sites and linking to our client’s valuable content has positioned them as experts and improved their brand equity. This results in more meaningful traffic that’s more likely to lead to sales.

If you’d like to build high-quality backlinks at scale, then get in touch. We’d love to explain how we can do the same for your business!