How our process works

We pride ourselves in taking a completely bespoke approach for every one of our link building clients. That means our SEO analysts will methodically plan our strategy to ensure that we're building the right types of links for your business.

Here's how it works...

Analysis & Planning

Setting up for success

  • Full link and content audit
  • Competitor analysis
  • Target page and anchor text analysis

Strategy Development

Building the roadmap

  • Determining optimal link-building strategies
  • Identifying linkable content assets
  • Developing our trustworthy outreach persona

Prospecting Targets

Who do we target?

  • Discovering link opportunities that nobody else can find
  • We painstakingly find the right people who can make our links reality
  • We find personalized data and details on every single link prospect

Outreach Strategy

Launching outreach campaigns

  • We craft email templates and regularly A/B test
  • Our team launches multiple outreach campaigns to hedge our bets
  • We schedule regular follow-ups and schedule phone calls with decision makers


Itโ€™s all about connecting

  • We build trust with partners and editors
  • We nurture long-lasting relationships
  • Ultimately we focus on earning links that make a difference to your rankings


Tracking & optimisation

  • We track links and key metrics constantaly
  • Our team measures results and regularly benchmarks vs. competitors
  • We engage with our clients to bounce around ideas
  • Planning ahead is a key component to ensure we stay ahead of the competition