How We Helped A Business Loans Company Earn Links In A Challenging Industry

Our client is a U.S.-based online marketplace that connects small business owners with a network of over 75 lenders to facilitate various financing options.

The platform offers an array of loans, including business term loans, lines of credit, equipment financing, and business acquisition loans.

Their application process is designed to be super user-friendly, allowing business owners to complete a single online application in about 15 minutes. This streamlined approach provides access to multiple loan offers without impacting the applicant’s credit score.

As this client is in the financial sector, we faced a massive challenge. Google is far stricter with websites that fall under your money or your life (YMYL) content, and these pages are held to higher quality and expertise standards in the search engine’s algorithm.

Read on to learn how we secured over 200 high-quality backlinks while facing Google’s strict YMYL policies! 🚀

⛰️ The Challenge

We found that most websites reject link-building outreach for sites that offer financial services—in this case, business loans. This is a challenging niche to work with, and it often raises red flags with partners.

However, seeing as our client has authoritative blog pages, it was slightly easier to convince our partners that the site was worth linking to.

We also faced some fierce competition in this niche, with many competitors having significant authority. Here are some of the competitors we were up against:

• U.S. Small Business Administration (DR 91)
• Nav (DR 75)
• Ondeck (DR 74)
• National Business Capital (DR 72)
• Credibly (DR 63)

💡 Our Strategy

Our initial approach with this client has been focused specifically on link exchange opportunities to make the remainder of our campaign easier.

Using our experience and expertise, we’ve carefully chosen specific link suggestions for each partner, which improved our chances of securing these exchanges.

Below is an example of a link exchange we secured for our client on a site with a domain rating (DR) of 87:

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Here is another example of a link exchange we procured from a website with a domain rating of 73:

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Another win was securing a link exchange with the below publication, which has a domain rating of 72:

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🚀 The Results

Despite Google’s strict policies and dealing with partners that weren’t always super keen to work with our client, we’ve achieved some huge results. So far, we’ve built 201 (and counting) links!

✅ We built these links with relevant, high DR sites, like:

• U.S. Small Business Administration (DR 88)
• Brex (DR 76)
• Heartland (DR 84)
• The Financial Brand (DR 79)
• Investopedia (DR 92)
• Vengage (DR 85)
• HubSpot (DR 93)

✅ This helped our client rank in the top three in search results for high DR, relevant keywords, like:

• Ppp loan application (KW Difficulty - 69)
• Online business loan (KW Difficulty - 73)
• Small business loans online (KW Difficulty - 72)
• Online loan for small business (KW Difficulty - 74)
• Ppp application (KW Difficulty - 74)
• Online small business loans (KW Difficulty - 78)
• Online loans for small business (KW Difficulty - 75)
• Business financing (KW Difficulty - 87)
• Business funding (KW Difficulty - 83)

✅ As a result, our client’s monthly traffic has increased by 16,625 monthly visitors at the peak of our campaign!

This is what our client’s organic traffic looked like before we started building links for them:

And this is what their organic traffic looked like at the peak of our campaign:

✅ Our client would have had to spend a whopping $219,734 to generate the equivalent traffic through search advertising:

🔥 No Industry Is Too Challenging for Us!

There’s no denying that working with clients in the financial services sector is hugely challenging. Website owners often don’t want to partner with brands where Google imposes strict policies, such as YMYL content.

However, with our experience and expertise, we’ve built a diverse backlink profile for our client and earned them some massive traffic by expertly selecting the perfect links for link exchanges.

This strategy has resulted in a massive increase in monthly visitors, which would cost a fortune in paid advertising.

If you’d like to work with a link-building agency that does whatever it takes to get you the links you deserve, why not contact us? With Linkbuilder, you get access to highly tailored link-building strategies and expertise to help you skyrocket your SEO efforts.