If you want to earn powerful quality backlinks that boost your search engine rankings and drive organic traffic to your website, blogger outreach is a fantastic way to do this.
However, blogger outreach campaigns for link building are often carried out incorrectly.
Poor outreach means you’re likely to end up with spammy links on low-quality sites, affecting your search engine rankings in the long run.
This means you must be very careful when choosing a blogger outreach service. Choose the right one, and you’ll gain quality backlinks. Choose the wrong one, and you could end up harming your website.
In this article, we’ll discuss:
👉 What you should look for when choosing a blogger outreach agency.
👉 Some of the best services out there to help you run an effective blogger outreach campaign.
👉 How to get a blogger outreach campaign right.
What Is Blogger Outreach?
Simply put, blogger outreach is when you send relevant bloggers targeted messages to enquire about a link placement on their blog.
This is a great way to connect with high-authority websites in your niche, and it can lead to solid link-building opportunities.
Blogger outreach is straightforward in theory:
Find relevant blogs that write content that is related to your business.
Build a relationship with the blogger.
Ask the blog owner to link to your website within their blog.
Watch your search engine rankings increase.
What’s more, there are millions of websites out there to target and plenty of tools that make blogger outreach easy.
You can even use link-building outreach software to automate the sending of personalized emails to each blogger.
This may sound quite easy.
But the reality is quite different. Unless you know what you’re doing, you will likely not receive a single reply from the bloggers you reach out to, and you’ll miss opportunities to build a backlink.
This is exactly why you need a blogger outreach agency. Typically, these agencies are not only experts in relationship building, but they also have existing relationships with relevant bloggers who have authoritative sites.
The Top 5 Best Blogger Outreach Services
Now that you know what a great opportunity blogger outreach can provide you with, let’s look at some of the top blogger outreach agencies out there today to assist you with this robust link-building technique.
We’re experts at using blogger outreach campaigns to generate quality backlinks.
But what makes us so special? We think it comes down to the following five factors:
🎯 We choose outreach targets carefully
Our many years of experience, paired with our strict due diligence checklist, help us weed out spammy websites like private blog networks (PBNs).
During our outreach efforts, we select targets by checking a site’s domain authority, ensuring it receives at least 1,000 monthly visits from Google.
What Is Domain Authority?
Domain authority (DA) is a metric that analyzes the authority of a website based on its relevance for a specific industry or niche.
Domain authority was developed by Moz and has a direct impact on search rankings.
We choose websites with high domain authority, as this is a good indication that the website is relevant and of high quality. You don't want to miss our article, which reveals the easiest way to improve your domain authority score.
We also check the website’s inbound-to-outbound link ratio. We never place posts on low-quality sites.
💬 We personalize our outreach message
Once we have identified outreach targets, we send personalized messages that appeal to the blog owner.
We aren’t tied to a particular type of link building. Instead, we tailor our outreach efforts to the client’s expertise and the industry they work in.
If the client has specific expertise and works in an industry with many publications, we might suggest guest posts in our email outreach.
Or, if the website has unique content, we may use a linkable asset strategy that asks relevant bloggers to link to this content.
🥇 We have a proven track record
We have years of experience building links and increasing organic traffic for leading companies in multiple industries.
- Many of our clients have worked with us for years. This continued business is a testament to the fact that our blogger outreach strategy works.
💰 We offer accessible pricing options
Quality link building isn’t cheap. But we make it accessible to many website owners by offering multiple packages. We offer everything from per-link pricing to long-term monthly retainers.
🚀 We help you get the biggest bang for your buck
We ensure you get the most value from your links by helping with factors like choosing which pages to link to and the ideal anchor text to use.
2) Page One Power
Of course, it is only fair that we recommend other blogger outreach agencies, too. One such agency is Page One Power.
With over 10 years of experience, Page One Power is a search engine optimization (SEO) agency that offers link-building services and expert content marketing.
This agency creates custom link-building campaigns for their clients, promising consistent and transparent communication throughout the outreach process.
The process of partnering with a forward-thinking agency like Page One Power looks something like this:
The agency takes the time to understand your SEO goals.
They conduct audits and keyword research as a part of their initial campaign work.
Next is a focus on content creation and link-building strategies.
Lastly, they evaluate and review their link-building campaigns.
This link-building agency is big on building links manually and not through automation. Bibi herself is passionate about building quality backlinks that are safe and spam-free.
The reasoning behind this brand is that sending out 5,000 outreach emails simply doesn’t work.
Instead, the priority is to connect with the person reading the email and focusing on relationship-building with the clients.
Bibibuzz's link-building service finds out what makes their clients' brands unique. They then use this to encourage blog owners to link to them.
BibiBuzz is also committed to being transparent about where links come from and how they were achieved so that you can have complete peace of mind.
This link-building and blogger-outreach agency is all about providing holistic SEO and digital marketing services to help their clients grow their websites.
From link building through blogger outreach to press release writing, FATJOE is trusted by over 10,000 agencies, teams, and individuals.
Founded in 2012, FATJOE provides outsourced services for link-building and content marketing campaigns for more than 5,000 agencies globally.
The outreach team at FATJOE prides itself on providing unrivaled customer support and has a consistent record of answering client queries within a few hours.
5) Outreach Crayon
Another blogger outreach agency that offers both link-building tactics and content marketing services for SEO agencies is Outreach Crayon.
Working with over 550 agencies, Outreach Crayon promises to carry out scalable link-building and content marketing campaigns, including blogger outreach, infographic outreach, and broken link building.
They also offer a blog writing service, product descriptions for e-commerce, and even e-commerce product videos.
With many happy clients from all over the world, Outreach Crayon’s white-label link-building services are transparent, high-quality, and affordable.
The Problem with Blogger Outreach
Now that you know how important it is to choose the right blogger outreach service provider, we’d like to take some time to explain how to carry out blogger outreach effectively.
First, let’s unpack the challenges you might face when attempting blogger outreach.
There are two main problems with blogger outreach:
Bloggers are inundated with backlink requests.
The value of links has attracted spammers.
Problem 1: Bloggers are inundated with backlink requests
Everyone with a website knows the value of backlinks.
This means that most blogs, even small ones, get many outreach messages every week.
Most of these are poorly thought-out mass outreach emails. They aren’t personalized beyond an automated process that adds the website name to the start of the email.
This often causes bloggers to ignore pretty much all incoming outreach messages.
If you’re lucky, the blogger might look at the subject line before deciding what to do with the message.
Often, you might not even get this much attention. The blogger will send all cold contacts straight to the trash.
Problem 2: The value of links has attracted spammers
The value of quality backlinks means that people are often willing to pay for them. Bloggers who are responsive to your outreach will often ask you to pay for a link placement.
This is understandable. You benefit from the link, so why shouldn’t the blogger get something in return?
The problem is knowing when a link is worth paying for and when it isn’t. Get this wrong, and you’ll waste your budget on links that don’t move the needle.
It can be hard to tell these apart from regular websites, especially if you rely on a website’s domain rating to calculate its quality.
Should you pay for links?
The answer is: it depends. In some industries it is the only way to get links, so you may not even have a choice. Read about when you might consider paying for links here.
This Leaves a Blogger Outreach Service with Two Possible Solutions
Faced with the above issues, blogger outreach services have two options:
They can double down on volume, sending out more and more automated bulk emails, hoping that one of the sites they reach out to will eventually bite.
They can take a step back and use a manual blogger outreach strategy that personalizes each outreach email to the website they are targeting.
Unfortunately, Many Agencies Take the First Option
The problem isn’t that this doesn’t generate links. If it didn’t, these services wouldn’t still be doing it (we first wrote about the idea of bad outreach way back in 2016).
The problem with this blogger outreach strategy is the websites you're likely to generate links on.
Think about it. When people use a numbers-based outreach strategy, they cast a wide net that catches many types of sites.
As well as the occasional good fit, you’ll get:
Sites unrelated to your niche.
Sites that publish poor-quality content.
PBNs and link farms.
And which blogs do you think will end up replying to you?
It’s certainly not the ones with high editorial standards that value the type of content they publish.
These blogs have better things to focus on than replying to vague, generic emails asking for link placements.
The sites that respond are far more likely to be the ones that know they can make a quick buck by selling links to blogger outreach services with low standards.
A good link-building agency knows not to place links on this type of site.
But if the service struggles to generate links from quality websites and clients are expecting results, it’s easy for standards to start slipping.
Manual Blog Outreach Is a Far Better Solution
The second option—using a highly personalized manual outreach process—is a far better way to build quality links.
Blogger outreach services that use this type of outreach process send far fewer emails. And you may have to pay a premium due to the extra effort required to build relationships.
After all, it’s far easier to send out hundreds of automated emails to a scraped list of websites than it is to put effort into finding good, authoritative sites.
But if your blogger outreach service uses the manual strategy, you’re far more likely to get high-quality links on relevant websites that improve your rankings.
Here’s an example to illustrate the difference between the two approaches.
How Not to Do Blogger Outreach
Here’s an example of bad blogger outreach that one of our sites received.
You may be surprised that this email wasn’t from a cheap SEO service advertising on Fiverr.
Rather, it was from a company that (according to its website) is a “renowned” service with 25 employees.
There are many reasons why this is a poor outreach email. The most glaringly obvious one is that it is generic, and it doesn’t mention specifics about the site or why they contacted us.
Two blogger outreach link-building models
Imagine you're the owner of a business blog.
You receive two emails from marketing software companies looking for link placements.
Blogger outreach email 1
The first email is part of a mass outreach strategy, like the one in the example above.
The contact mentions your website name and might even acknowledge that you’re a business blog.
It then mentions the opportunity for a partnership that could benefit you without including any specifics. The email ends by asking you to reach out if interested.
Blogger outreach email 2
The second message is part of a manual outreach strategy. The person sending the email mentions specifics about both their company and your blog.
The email then includes an enticing offer. The company will contribute its expertise to an existing article on the site about a specific type of marketing.
They also promise to share the article with their social media audience.
Which offer would you go for?
It's clear that the second approach is more likely to generate a positive response.
Other blogger outreach campaign mistakes
Other aspects to avoid when carrying out blogger outreach include:
❌ Asking without offering something in return: A blog owner knows the value of them providing you with a backlink. If you want to gain their attention, you need to offer them something in return, like linking to a blog post of theirs on your website, for example.
❌ Not pitching new ideas: If you are reaching out to a blog owner to pitch a backlink, be sure not to suggest something they have already published on their website. This wastes both parties’ time. Do your research first to identify and generate new ideas and topics.
❌ Being unprofessional: The tone that you use in your personalized outreach email needs to be considered carefully. You’ll want to keep things conversational, yet professional. After all, you are technically negotiating a deal with a business owner.
❌ Forgetting to follow up: The blog owner you’re reaching out to likely receives tons of emails daily, and they may have missed your link placement request. Send one follow-up email before moving on.
How We Personalize Blogger Outreach at LinkBuilder
✍️Personalized subject lines: The subject line is our first chance to catch the blog owner’s attention. If it fails, so does the email. We always use subject lines that are specific to the site we are targeting. This could include a name, asking a question, or mentioning a recent piece of content. Anything that shows the email isn’t part of a generic outreach campaign. Check out our piece on the simplest method for crafting superb subject lines.
🔍 Research: We always check the target websites to make the email as specific as possible. Finding out who is behind the blog and the type of content they produce helps us create a more appealing offer.
✉️ Use templates carefully: Email templates can save enormous amounts of time, so we aren’t completely against using them. But we always make sure to leave room for proper personalization. This means we do more than simply swap out the website's name on each email.
💰 Include a value proposition: Offering something to the target website increases the chances that someone will respond.
🔁 Follow-up: As we mentioned earlier, most bloggers get multiple outreach messages every day. Not getting a reply doesn’t mean they aren’t interested; they may have missed your email. Following up is essential.
Blogger Outreach Campaigns Success Stories
The process for blog outreach we've outlined above has brought us success.
Here are two recent examples of the strategy in action.
SnackNation: 100,000+ Monthly Organic Traffic Increase
SnackNation hired us to improve the quality of the links they had pointing to their site. We knew that generic outreach would never be enough to get the quality of links the company wanted.
Instead, we used highly personalized white-hat outreach methods to build relationships with other blogs in the industry. This manual outreach strategy eventually led to a high volume of quality links from authoritative websites, including several DR 80+ publications.
Read more about how we built links for SnackNation.
Heer Law: 378 Links Built (And Counting)
Heer Law hired us to improve the search engine visibility of high-value pages on their site by building links. We ran an incredibly successful blogger outreach program that highlighted our client’s legal expertise and showed bloggers how expert insight could add significant value to their articles.
This is an excellent example of how you can creatively offer value to bloggers. A site that values quality might not be open to paid niche edits, but it may be willing to add specific expertise that improves the quality of its posts.
Read more about how we built links for Heer Law
Wrapping Up on Blogger Outreach Services
Blogger outreach is not as simple as you may think. Doing it yourself opens up the possibility of getting it wrong and damaging your website.
This is why we suggest that you use a blogger outreach service to carry out your campaign for you.
A blogger outreach service typically has many years of experience behind it, which means they’ve spent time building relationships with high-quality and high-authority blogs.
It also means they are skilled enough to know that manual blogger outreach campaigns are better than sending out generic mass emails.
Whether you’re after guest posting, link placement in an existing blog post, or contributing your industry expertise to a new piece of content, we’ve got you covered.
We’ve spent many years developing and refining our blog outreach services to ensure our clients earn rank-boosting quality backlinks on high-authority websites.
Frequently Asked Questions (FAQs)
What are blogger outreach services?
Blogger outreach services are typically provided by a link-building agency. The blogger outreach journey usually involves reaching out to various influential bloggers to have a backlink to your website placed on their blog.
Any blog outreach service worth its salt will use manual blogger outreach tactics that involve sending personalized emails rather than relying on bulk outreach campaigns.
What is the best strategy for blogger outreach?
The best blogger outreach strategy is to first identify websites with a decent domain authority that are hyper-relevant to your niche, and then reach out to each blog owner with a personalized message. This is also known as manual blogger outreach.
This strategy ensures that you sufficiently pique the blogger’s interest to earn a link placement on their website.
What is the benefit of blogger outreach?
Blogger outreach allows you to build good-quality backlinks that are placed on authoritative websites.
These backlinks can benefit you by:
✅ Boosting your rankings on Google.
✅ Earning you more organic traffic.
✅ Improving your brand awareness.
✅ Increasing your leads and sales.
✅ Helping you reach your marketing key performance indicators (KPIs).
✅ Building a diverse link profile for your website.
What types of links can you achieve through blogger outreach?
You can use a manual outreach process to build multiple types of backlinks.
We choose the one that best meets your needs and the needs of the blogger you reached out to.
Niche edits: Asking a blog owner to add links to your site to existing articles.
Guest posts: Contribute a blog post to the website about a topic that would be interesting to its audience. Guest posting works well if you have specific expertise.
Review: Ask the blogger to review your product or service. This works for everything from physical products to software.
Article contributions: Add your expertise to an existing or upcoming blog post.
But we aren’t limited to the above link-building tactics.
At LinkBuilder, we can develop any kind of partnership that is mutually beneficial to both you and the website owner you’re targeting.
What are guest posting services?
Guest posting is one of several white-hat link-building techniques that can help with quality link acquisition. It is the process of writing guest blogs for a website that allows guest blogging.
Often, guest posting is a service that is provided by link-building agencies.
The agency will typically have built strong relationships with various guest posting publications so that they can have their clients’ backlinks placed on these sites.
What types of businesses does LinkBuilder work with?
We work with any business that wants to increase its search engine presence through quality backlinks.
Our current clients include SaaS tools, professional services, and affiliate websites.
We also provide white-label blog outreach services to digital marketing agencies whose clients could benefit from high-quality links.
What types of blogs does LinkBuilder reach out to?
Our blog outreach service covers a wide range of blogs and websites. We use manual blogger outreach, so the exact sites we target will depend on your business, website, and niche.
Targets could include:
Independent creators who produce their own blogs.
Companies or businesses that have a blog section on their website.
Niche blogs that publish content on a particular topic.
Resource pages that clearly include resource links in their content that you could take advantage of.
While the exact sites differ, one thing stays the same: We only ever request link placements on websites that meet our stringent due diligence requirements.
How long will it take an outreach team to get results?
We begin our blogger outreach as soon as we receive your order, and links typically go live within a month.
Because we use a personalized manual blogger outreach strategy, the exact time it takes for links to go live varies.
It depends on the websites we target, the domain authority we are targeting, and the type of link acquisition we’re after.