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7 min read

ChatGPT and AI for Link Building: 10 Actionable Strategies

Stewart Dunlop


Chief Link Building Strategist

As artificial intelligence (AI) and machine learning continue to advance, innovative tools like ChatGPT are transforming the SEO landscape.

In this comprehensive guide, we will delve into ten different ways in which ChatGPT can help level up your link building game.

How we're using AI to help our agency

At, we've been using AI tools like ChatGPT to help our performance in various areas, especially around anchor text generation, writing email pitches and also just acting as a sounding board and research assistant.

You need to appreciate these tools for what they are, and remain open minded to how they can help your business and link building processes.

1) Content Generation

Generating high-quality, relevant, and valuable content for your audience is among the most time-consuming aspects of link building. ChatGPT can help create well-written articles, blog posts, and other content types by providing suggestions or even generating entire pieces of content. This enables you to focus more on the strategic aspects of link building while alleviating the burden of content creation.

Actionable Steps:

  • Identify the topics and formats relevant to your target audience, such as blog posts, white papers, or case studies.
  • Use ChatGPT to generate content ideas or outlines based on your chosen topics.
  • Review and refine the generated content, ensuring it aligns with your brand voice and target audience's preferences.
  • Regularly publish the content on your website and promote it across your marketing channels.
content generation

2) Keyword Research

In-depth keyword research is integral to successful link building, as it enables you to target the most relevant and valuable keywords within your niche. ChatGPT can assist you in identifying potential keywords by offering suggestions based on your input. This allows you to quickly and efficiently build a comprehensive list of keywords that can be used in your link building campaigns.

Actionable Steps:

  • Start by brainstorming a list of seed keywords related to your industry or niche.
  • Use ChatGPT to expand on your seed keywords and generate a more extensive list of potential keywords.
  • Analyze the competitiveness and search volume of the suggested keywords using keyword research tools.
  • Prioritize your final list of keywords based on relevance, search volume, and competition, focusing on long-tail keywords for better targeting.

3) Anchor Text Optimization with ChatGPT

Anchor text, the clickable text within a hyperlink, is crucial for SEO. Optimizing anchor text ensures that your backlinks contribute positively to your website's ranking. ChatGPT can help you create natural and relevant anchor texts for your backlinks, improving your site's SEO performance and avoiding potential search engine penalties.

Actionable Steps:

  • Review your existing backlinks and identify any over-optimized or keyword-stuffed anchor texts.
  • Use ChatGPT to generate suggestions for natural and relevant anchor text variations.
  • Reach out to the website owners hosting your backlinks and request anchor text updates, if needed.
  • For future link building campaigns, ensure that your anchor texts include a mix of branded, keyword-rich, and natural phrases.

Here's an example in action:

anchor texts with ChatGPT

4) Outreach Personalization

Personalizing your outreach emails is essential for increasing your chances of securing backlinks. ChatGPT can help you create tailored email templates for various prospect types, making your outreach efforts more effective and increasing your chances of acquiring valuable backlinks.

Actionable Steps:

  • Categorize your prospects based on their relevance, authority, and relationship with your brand.
  • Craft personalized email templates for each category, using ChatGPT to generate engaging and persuasive content.
  • Research each prospect thoroughly before sending your outreach emails, and include personalized elements in your messages, such as addressing them by name or referencing their recent work.
  • Monitor the performance of your outreach campaigns, refining your approach as needed based on response rates and feedback.

5) Response Management

Managing responses to your outreach efforts can be labor-intensive. ChatGPT can help you automate this process by analyzing the replies you receive and autonomously generating appropriate responses. This streamlines your communication and makes the link building process more efficient.

Actionable Steps:

  • Set up a dedicated email folder or label to organize the responses from your outreach campaigns.
  • Use ChatGPT to analyze the responses and generate suitable follow-up messages.
  • Review and edit the generated responses as needed, ensuring they accurately address the prospect's concerns or questions.
  • Track the outcomes of your follow-up messages, refining your response management process as needed to improve conversion rates.

6) Broken Link Building

Identifying broken links on relevant websites and offering replacement content is a proven link building strategy. ChatGPT can assist you in finding broken links on target websites and generating content that can serve as a suitable replacement. This increases your chances of securing a backlink and improving your website's SEO.

Actionable Steps:

  • Use broken link checker tools to identify broken links on relevant websites within your niche.
  • Analyze the broken links to determine the original content's topic and format.
  • Leverage ChatGPT to generate high-quality replacement content that aligns with the broken link's original topic and format.
  • Reach out to the website owners, informing them about the broken link and offering your replacement content as a solution.

7) Resource Page Link Building

Resource pages are curated lists of valuable resources related to a specific topic. Securing a spot on these pages can positively impact your website's SEO. ChatGPT can help you find relevant resource pages and create persuasive outreach messages to convince webmasters to include your content in their resource lists.

Actionable Steps:

  • Identify relevant resource pages within your niche using search operators like "inurl:resources" or "intitle:resources" combined with your target keywords.
  • Review the resource pages to ensure they are up-to-date and authoritative.
  • Use ChatGPT to generate persuasive outreach messages that highlight the value your content offers to their audience.
  • Follow up with the webmasters if needed, and track the success of your resource page link building efforts.
link building

8) Guest Post Pitching

Guest posting, a popular link building strategy, involves writing content for other websites in exchange for a backlink. ChatGPT can help you generate relevant guest post ideas and create persuasive pitches to secure guest posting opportunities on authoritative websites. This not only enhances your site's SEO but also expands your brand's reach.

Actionable Steps:

  • Research authoritative websites within your niche that accept guest posts.
  • Generate guest post ideas using ChatGPT, focusing on topics that align with your target website's audience and content preferences.
  • Craft persuasive guest post pitches, leveraging ChatGPT to generate compelling pitch content.
  • Submit your pitches to the target websites, and follow up as needed to secure guest posting opportunities.

9) Influencer Collaboration

Collaborating with influencers in your niche can help you reach a wider audience and earn valuable backlinks. ChatGPT can assist you in identifying potential influencers and generating personalized outreach messages to initiate collaboration opportunities, ultimately expanding your brand's reach and improving your website's SEO performance.

Actionable Steps:

  1. Identify influencers within your niche using social media platforms and influencer research tools.
  2. Analyze the influencers' content, audience, and engagement rates to determine their relevance and potential impact on your brand.
  3. Use ChatGPT to create personalized outreach messages, suggesting collaboration opportunities that align with the influencer's content and audience.
  4. Track the success of your influencer collaborations, refining your approach as needed for future partnerships.

10. Advanced Tracking and Reporting

Effectively monitoring your link building efforts is crucial for measuring success and identifying areas for improvement. ChatGPT can help you generate detailed, insightful reports on your link building campaigns, highlighting your successes and pinpointing areas that require attention.

Actionable Steps:

  1. Set up a centralized tracking system, such as a spreadsheet or project management tool, to monitor your link building efforts.
  2. Use ChatGPT to generate regular reports on your campaigns, focusing on metrics such as the number of acquired backlinks, domain authority, and referral traffic.
  3. Analyze your reports to identify trends and areas for improvement, adjusting your link building strategy as needed.
  4. Share your reports with your team or stakeholders to keep them informed of your progress and facilitate data-driven decision-making.

In conclusion

Integrating ChatGPT into your link building strategy can dramatically improve your efficiency and effectiveness.

By automating various aspects of the link building process, you can focus more on strategic planning and relationship building, ultimately boosting your website's SEO performance.

Embrace the power of AI and machine learning to elevate your link building efforts and achieve superior results for your website.