We Helped This Legal Business Build 263 High-Quality Links Based on Expertise and Authority

Our client is a leading provider of online legal document services and legal plans to families and small businesses.

The company aims to provide an alternative to the traditional law firm by using an online portal to connect people with affordable legal services and experienced attorneys.

This disruptive approach got them strong recognition in the sector, giving them an SEO advantage.

But the legal niche is tough to rank for. Companies need to display high levels of expertise, experience, authority, and trust (EEAT) to attract users and bag the top spots on Google.

After all, you shouldn’t take legal advice from anyone but a trained legal professional, right?

As a result, there are some VERY high-authority websites in the industry.

Our client knew that link building was the only way they were going to compete with these big names and rank for relevant target terms.

💡 Our Strategy

Our client strictly forbade us to buy any backlinks. No problem! This just meant our team had to devise creative ways to build links.

We used four main link building techniques:

✅ Unlinked brand mentions

✅ Resource page link building

✅ High quality link exchanges

✅ Relevant guest posts

Before we look at what we did in detail, let’s look at those high-authority competitors we mentioned.

⛰️ High DR competitors

Our client faced strong competition from other companies in the legal and corporate services sector. These businesses had high authority based on expertise, experience and trust.

• Rocket Lawyer (DR 85)
• Zen Business (DR 84)
• Tailor Brands (DR 80)
• Bizee (DR 72)

⭐ Our solution

Unlinked brand mentions

As mentioned earlier, our client has transformed the way people buy legal services. As a result, other websites mentioned them and recommended them to people who wanted low-cost legal services.

However, many of these websites didn’t link to our client’s website. This was a great opportunity to use a powerful link-building tactic known as unlinked brand mentions.

In a nutshell, this involves:

1. Using Google and SEO tools to find all mentions of our clients’ brands.

2. Making a list of those websites that don’t link to the website.

3. Contacting the webmasters behind these brand mentions and suggesting they link to our client’s website.

The webmasters usually mentioned our client because they recommended them, so they were often happy to post a link. Plus, it made it easier for their users to visit our client’s website, aiding the user experience.

We’ve built 41 links using this method, including one from this DR 74 site:

Source

Resource page link building

Our client had a blog packed with high-quality content. This included guides that answered everyday legal questions, displaying our clients’ knowledge and experience in the sector.

This made a great base for resource page link building.

A resource page is when a website curates a page of useful content on a subject for its audience. Most people struggle to understand legal processes, so resource pages for the sector are common and popular among users.

Building links with these pages involved:

1. Searching for relevant pages using Google or by seeing which websites link to competitors.

2. Identifying gaps in their content that our client could fill—either with new or existing content.

3. Reach out to the site owner and suggest they add a link to our content.

We targeted websites for well-known sector blogs and educational institutions, which tend to be relevant and highly authoritative.

Our client’s brand was well-recognized, and its content was high-quality, so webmasters were usually keen to provide a link.

The real challenge to this approach is writing a compelling outreach email. Webmasters get a ton of spammy link building emails, so our message needed to be short and show how our client’s content would benefit the webmaster’s readers.

Here’s an example of a successful message:

We built 25 links using this method, including this example from a DR 88 website.

Source

Link exchanges

Some of the websites we approached wanted something in return for a link. We couldn’t pay them, but there was another option—link exchanges.

This is simply when you link to the other website in exchange for them linking to you.

Using link exchanges simply to improve SEO is against Google’s guidelines. But we find it’s a great source of high-quality link, as long as you:

• Use it sparingly.

• Provide value to readers of both websites.

To avoid having too many on-to-one link exchanges, we offered the target website a link from another relevant website rather than from our client.

This is what the process looked like:

1. We want a link from website A (the target) to our client.

2. We offer website A a link from website B (one of our partners).

3. In return, website A adds a link to our client’s website.

This process was time-consuming, but it allowed us to follow the client’s requirements, build links quickly, and ensure good-quality backlinks.

In total, we built 77 links using the link exchange method, including this example from a DR 77 website:

Source

Guest posting

Guest posting is when you write content for another website’s blog. In exchange for high-quality, expert-written content, you get a backlink.

This was simple enough. Our client has a wealth of legal expertise to draw on.

The challenge was finding guest post topics that editors would find compelling, and that hadn’t already been covered.

We researched relevant blogs and looked at what topics were trending but hadn’t been covered.

The next challenge was to get our guest post pitch noticed. As mentioned before, writing a compelling outreach email that stands out is tough.

Luckily, we’re experts in this. Here’s an example of a successful guest post pitch:

The email is straightforward. We’ve been honest about our intentions and would provide unique and authentic content.

We have built 71 links using the guest posting method, including this article from a DR 72 website:

Source

🚀 The Results

In total, we built 263 high-quality backlinks for our client. 70 of these are over DR 70, a great result for a tough niche.

We built links with high-authority, relevant domains, including:

• WAC Clearinghouse (DR 88)
• Vennage.com (DR 85)
• University of the Witwatersrand, Johannesburg (DR 78)
• Due.com (DR 77)

We helped the client rank in the top 3 for high-difficulty terms like:

• online legal services (KW Difficulty - 89)
• online attorney (KW Difficulty - 83)
• attorney online (KW Difficulty - 78)
• create new llc (KW Difficulty - 77)
• llc register (KW Difficulty - 77)

The client’s domain rating has also increased from 80 to 83, helping them to rank for target key terms.

Stronger links over time

Many of the backlinks we built in this campaign have gotten stronger over time.

We always choose the best websites to build links from. Because these websites are recognized for their excellence, their DR improves over time. As a result, our client gets more link equity, resulting in higher rankings over time.

Check out some examples of the improved authority the backlinks we built have achieved:

• Legal Issues Most Startups Underestimate
• How Can You Keep Data Secure While Working With Remote Team
• How AI is Transforming B2B Marketing & Sales

This demonstrates our ethos: building links is a long-term investment, and the links we build get stronger with time.

🔥 Build Authority and Rank for Key Terms With Linkbuilder.io

This is a great example of how we use our clients’ sector experience and expertise as a basis for building high-quality links.

This allows them to rank higher for key terms, boosting brand recognition and driving site traffic.

If you want us to do the same for you, contact us. We’ll consult with you to understand your business goals and create a tailored link-building strategy.

You can then sit back and relax, while we boost your site’s organic traffic!