We were hired by FollowUpBoss, an extremely successful Real Estate CRM, to help generate backlinks and provide SEO guidance that would ultimately increase their website traffic and conversions from organic search.
- Hubspot [DA 91] Guest Post – How to Start a Real Estate Business
- LeadPages [DA 76] Content Mention – Top 29 Tips to Generate Real Estate Leads
- This One’s Cool – SellingFearlessly.com [DA 34] Guest Post – The Exact Email I Used To Earn This Guest Post
- Business2Community.com [DA 84] Guest Post – How to Humanize Sales Process Automation
- Homely.com.au [DA 42] Content Mention – 4 Tips to Get More Leads From Your Website
- Realtrends.com [DA 56] Content Mention – Property Manager Success Tips
- Realtybiznews.com [DA 58] Content Mention – Top 10 Real Estate Marketing Techniques
- Massrealestatenews.com [DA 46] Content Mention – How to Secure Luxury Real Estate Commissions
- McKissock.com [DA 46] Content Mention – How to Get Your Real Estate Posts Seen on Instagram
- Landlordacademy.com [ DA 27] Content Mention – VR could change the future of Real Estate
Strategy 1) Authentic, Scalable Outreach
This is our bread & butter when it comes to building links and driving traffic.
Our process first involves identifying a piece of content we’d like to build links to. In this example, we’re going to promote this article: 13 Free Real Estate Lead Generation Strategies That Work.
Next, we’re going to go through the painstaking task of building out a list of link targets that we believe may be interested in our content. We want to find bloggers talking about Real Estate sales, how they can find more leads, how they can improve their sales game etc.
We can use tools like Ahrefs content explorer to help us:
Eventually, we should have a nice list of link targets ready. We normally aim for over 100 targets for a single campaign:
Now it’s time to set-up an outreach campaign. We use an extremely powerful outreach tool called Pitchbox to manage all of our campaigns.
We’ll add all of the data from our prospect list, and find other important details such as an accurate email address to contact, and the recipient’s first name.
Once we’ve completed all of that, we can craft our email templates and launch our email campaigns.
Note: At this stage, I’d normally insert an image of the outreach template and approach we’d use, but I’m not going to because it would probably be copied and re-used relentlessly.
So after we’ve started sending out emails, it’s imperative to monitor results and actually measure success, otherwise what’s the point in all of this?
Our response rates are pretty solid;
But, what ultimately matters is that we get positive responses & earn links;
So that’s much how we go about launching a natural outreach campaign from start to finish.
We’re using a very authentic, highly scalable process to get our content in front of the right people, maintaining a very high response rate and truly engage them.
Strategy 2) Guest Posting
Guest Posting is a tried and tested strategy that’s used by top-level marketers across the World. It allows us to reach a target audience we wouldn’t otherwise be able to, and can earn us some strong referral traffic over time.
Another benefit for link builders is that we can often control the target URL and anchor text for links that we place within guest posts, which is useful for building powerful links to difficult pages.
The process follows a very similar suit to strategy 1. We create a list of target prospects in various niches relevant and related to real estate.
Some key niches we targeted for guest posts:
Once we have a full list of potential targets, it’s once again time to start the outreach process
Below are the results & responses from various guest post campaigns we sent out in the Real Estate & Sales niche – Perfect for our CRM.
Outreach to Real Estate Blogs yielded a 45% response rate:
Outreach to Sales Blogs was even higher, at 54%:
Our responses were very positive across the board!
Here’s our response from HubSpot:
And another gratifying response from a highly respected sales coach:
We’ve now successfully used guest posting to drive over 40 high-quality links to the website from extremely relevant pages, on blogs that would otherwise be very difficult to access.
Supercharging Traffic – Keyword Gap Analysis
Of course, as you’ve seen, we’re using outreach & link building to power up the pages & content we already have, but at LinkBuilder.io, we like to take things a step further to ensure our clients see the biggest traffic gains possible.
This is the absolute easiest hack when it comes to generating SEO traffic.
Make a list of websites in your industry or niche
They don’t have to be direct competitors, but in the same general vertical and targeting your keywords. Here’s some examples;
- Fitsmallbusiness.com – Not a direct competitor, but ranks extremely well for various keywords such as “Real Estate Marketing Ideas” and “Best Real Estate CRM”
- Easyagentpro.com – They offer out-the-box Real Estate websites that convert
- BoomtownROI.com – Real Estate marketing tools software
- Inman.com – Authority news and guides website covering Real Estate
- Placester.com – They build Real Estate websites
Analyze their organic traffic
One by one, type each website into Ahrefs and click on the ‘Organic Keywords Tab’.
P.S. a tool like Ahrefs is essential for this.
You’ll have instant access to all of their top performing pages and keywords. Voila.
Take a list of the top performing keywords & their corresponding pages – The goal is to literally cherry-pick all of the best ones.
List Your New Content Topics
Make a list of all the articles you’d like to create, and hand over to your content team.
Give them the important details, show them the top ranking competitors so they know how to create something even better.
Results – Successfully Driving Over $30k of Organic Traffic For ‘CRM’ keyword
The website was massively under-performing for ‘CRM’ related searches, which is absolutely crucial to their core business. This single piece of content creation changed that completely. Of course, our link building company powered-up the page to get it performing well.
The overarching purpose of this blog post is to show that it’s not impossible to get creative with your link building efforts, even in a highly established industry such as Real Estate and the competitive CRM marketplace.
I hope that some of the strategies & guidance here will help you to get more creative, and these are certainly ideas that are transferable to any number of different industries as well.