Their initial focus was purely on paid advertising (where they get a lot of success) but of course for the long-term sustainability of the business, they wanted to invest into organic search as well.
The keywords in this space have an incredibly high search volume, but due to their lucrative nature they’re also very competitive.
Highly Competitive Space
There’s probably 20-30 other companies offering similar services, and it’s the type of business where consumers will shop around and try different sites until they find an interface or company they like.
That means we’d have to be smart and implement a strategy which would maximize our ROI for the client.
Fortunately, PDF Simpli has an incredible product, which is why it’s continued to grow so much.
When we started work in 2019, the brand and website was relatively new, so the challenge was to develop a strategy which would build a backlink foundation for the domain.
The site was being outranked by 10+ other major competitors in the space including some well entrenched players who have been around for years.
In order to take a slice of the pie, we would need to achieve page 1 rankings in the long term.
Our initial strategy was to run a deep analysis into the types of links that competitors were getting.
- What types of pages are competitors getting links from?
- What are the context and topics of those pages?
- What does the anchor text distribution look like?
It’s incredibly important to analyze the competition in order to have a vision for where you’re taking a link building campaign.
We then started by building a foundation of strong branded links to the homepage over a number of months, in order to raise the authority of the site overall.
Later on, we started building more targeted links to landing pages which people find for more targeted searches.
The types of websites we focused on were typically around technology and business, because we saw that was where most top-ranking competitors were earning their backlinks from.
Our strategy took a while to bear fruit, but eventually paid off. The site has seen a dramatic rise in organic traffic within the past 2 years, going from around 5,000 organic visitors per month to nearly 300,000 today. That’s an organic traffic increase of 5329%.
Most importantly, they’re ranking for meaningful keywords that have massive search volume and actually generate leads & customers.