We Helped a Meal Kit Delivery Business Stay Ahead of the Competition

Our client is a leading meal kit brand—they send customers the ingredients and instructions to cook delicious, healthy meals at home.

The popularity of these services has exploded in the last decade—and our client was one of the first brands to gain international recognition.

However, the growing popularity of meal kits meant one thing: competition.

That’s where we came in. We helped our client maintain their leading position by building quality backlinks with high-authority websites.

💡 Our Strategy

Because our client is a market leader with a recognized brand, they have higher traffic and authority than competitors.

Protecting this position involved building better links faster than other companies in the space.

We analyzed their competitors’ backlink profiles to determine how fast we should build links and what Domain Rating (DR) we should target.

Not only did we identify what to aim for, but we also discovered that meal kits are relevant to a range of niches, including:

💡 General media

💡 Food and drink

💡 Health and fitness

💡 Weight loss

💡 Gifts

💡 Business

💡 Lifestyle

This gave us a ton of opportunities to build links.

⛰️ The challenges

Our client had a high DR of 80—but competitors weren’t far behind, and we had to act fast.

High DR competitors included:

• Blue Apron (DR 79)
• Home Chef (DR 74)
• Greenchef (DR 71)
• Factor75 (DR 70)

⭐ Our solution

Because our client’s brand was so well-recognized, most webmasters recognized them as an authoritative source.

This lent itself to certain link building tactics, including:

✅ Unlinked brand mentions: Our client is a household name, so many people naturally write about them when discussing the meal kit industry. We monitored the web for instances where our client's brand had been mentioned but not linked to. We reached out to them and asked them to add a link.

✅ Press links: Because our client is seen as an authoritative source, journalists were keen to quote them on a variety of topics relating to food, health, weight loss, and more. Here’s a good example from the Huffington Post:

Source

✅ Link insertions: We targeted roundups and other articles where our client’s brand could be quickly added to the article. The best thing about these backlinks is that the articles have already been indexed and building up authority, making the backlinks more powerful.

Source

✅ Branded anchor text: Our client’s well-known brand gave us an additional advantage. We could use branded anchor text in many of the links we built, getting their name in front of a wider audience.

🚀 The Results

We’ve helped our client maintain their position as the number one meal kit delivery service.

We helped increase backlinks to 226,000 backlinks from 11,440 referring domains.

✅ +152,889 in monthly organic traffic.

✅ We secured valuable backlinks from high-DR websites, including:

• Hubspot (DR 93)
• Huffington Post (DR 92)
• USA Today (DR 92)
• Time (DR 92)

✅ Top 3 rankings for competitive, high-intent keywords like:

• what is a pescatarian (Search Vol - 5.9k)
• meal prep delivery (Search Vol - 4.5k)
• food subscription (Search Vol - 3.3k)
• fresh food delivery (Search Vol - 2.4k)
• meal kit (Search Vol - 2.3k)

🔥 Stay Ahead of the Competition With Linkbuilder

Over two-thirds of all search users click on the top three results on Google. Lose your top three positions and your traffic will take a significant hit.

But it’s easier for new players to steal your rankings. Building links is critical for established brands looking to protect their market-leading position.

But it’s not easy. And that’s why you need experts like Linkbuilder to lead your campaigns and build high-authority, natural backlinks that boost your rankings.

Ready to do the same? Book a free strategy call today!