613% Organic Traffic Growth For Link-Building Agency In Just Two Years

"Are you guys seriously adding your own website as a case study?"

Yes, we are.

The simple fact is this - Most SEO agencies do not perform well in search engines.

To us, that's hypocrisy, let me explain...

If an agency advocates that you should be working with them to build links and improve your SEO performance (and you’re paying them to do so), they should surely practice what they preach.

You wouldn't hire a website designer with an awful-looking website, no matter how many good reviews they have.

We decided to invest in our own SEO and link-building from the beginning. It's the best evidence to show clients that we know what we're talking about because we were able to compete in a hyper-competitive industry from scratch.

The Pareto Principle 💡

I'm a firm believer in the 80/20 principle: that 80% of the output comes from 20% of the inputs.

That's why we chose to focus primarily on link building—because we know that alongside content, link building is the most effective path to having a website that generates excellent organic traffic.

Besides building high-quality links to our website, we've simply focused on creating amazing content and an attractive website.

And honestly, that's it.

🧠 Our Link Building Mindset

When you're a link-building agency, trying to earn links from other websites isn't always the easiest thing in the world.

After all, your intentions are very obvious; it's clear that you want a backlink from the person you're communicating with.

So, when building links to our own website, we focused on two simple principles:

• Transparency: We've always made it clear to website owners that our goal is to earn backlinks rather than disguising our requests as something else.

• Value: We always try to deliver value to the other person—can we give them content? Can we get them an amazing link somewhere else?

In the world of link building, where people have historically always tried to get links for free and offer little in return, this simple strategy has worked incredibly well for us.

It's allowed us to develop relationships with other SEOs and content managers who have a common interest with us (SEO) and are always open to scratching our back if we can scratch theirs, too.

🚀 Our Strategies

To build links to our agency’s website (linkbuilder.io), we focused on a few simple strategies:

• HARO: Although this service is no longer available, it was great for building a strong foundation of homepage links. There are now other similar services available, so if you work with us, earning links this way is still possible.

• Indirect link exchanges: This is when two websites agree to link to each other to boost their rankings and drive traffic. All the best sites and SEO managers understand the value of links.

• Guest posts: Guest articles are when you write content for another website, which are commonly used for content marketing, brand exposure, and SEO. This works very well in the marketing space in particular.

• Broken link building: This is when you find broken (dead) links on other websites, reach out to them, and suggest they replace the broken link with your own content. This is still a seriously underused strategy.

We've built links from a ton of sites in the marketing and SEO space, and because we're ranking so well for a whole bunch of terms now, we're even attracting plenty of great links on autopilot.

For example, we secured a mention and backlink in a blog post on Hubspot—a website with a domain rating (DR) of 93—which is driving tons of value to our website:

🏆 Our Results

✅ Using the strategies highlighted above, we’ve earned backlinks from the following high-authority publications:

• iubenda (DR 94)
• Surfer SEO (DR 82)
• DesignRush (DR 90)
• ShipBob (DR 78)
• Databox (DR 82)
• Backlinkco (DR 90)
• Backlinkco (DR 82)
• Whatgraph (DR 77)
• Neil Patel (DR 91)
• ClickUp (DR 87)

✅ Our efforts have resulted in us ranking in the top three spots in search engine results pages (SERPs) for the following keywords:

• Link building agency (KW Difficulty - 69)
• Backlink building service (KW Difficulty - 65)
• Link building services (KW Difficulty - 67)
• Link building company (KW Difficulty - 66)
• Backlink profile (KW Difficulty - 87)
• SEO link building services (KW Difficulty - 67)
• Linkbuilding (KW Difficulty - 87)
• Buy SEO backlinks (KW Difficulty - 71)
• Link building SEO services (KW Difficulty - 76)
• Profile backlinks (KW Difficulty - 87)
• SEO services link building (KW Difficulty - 75)
• SEO link services (KW Difficulty - 70)

✅ We've achieved continuous traffic growth every year since we launched the website in 2017. Below is what our organic traffic looked like when we first wrote this case study in 2022:

✅ This is what our organic traffic looks like now:

👉 That’s an 613.64% increase in organic traffic since 2022 and a $148,896 increase in average traffic value!

Again, the methodology for achieving this sustained SEO growth is simple:

• Have an attractive-looking website.

• Create lots of excellent, optimized content.

• Build a ton of high-quality links.

The Pareto principle works in SEO just as well as in any other part of life!

🔥 Acquire High-Quality Links and Rank Higher with Linkbuilder!

Our journey from a new website to achieving massive results in the competitive SEO industry proves that strategic link-building, high-quality content, and a well-designed website are keys to long-term organic growth.

By focusing on transparency, value, and proven link-building tactics, we’ve consistently outperformed the competition.

Want to skyrocket your website’s rankings with high-quality backlinks? Partner with Linkbuilder and let us help you achieve the same success. Get in touch today and start building links that drive real growth!