How We Added +$217K In Traffic Value For An IT Leader In Just 18 Months

Our client is a well-established leader in the IT management software space that provides tools to help businesses manage their networks, systems, and IT infrastructure.

They had a strong foundation thanks to a partnership with Microsoft, but needed to stand out in a competitive market dominated by tech giants like Atlassian and Cisco.

Here’s how we helped our client secure +92,500 additional visitors, increase their traffic value by $217,478, and build on their impressive foundation with strategic link-building.

💡 Our Strategy

Our client already had a robust backlink profile and strong EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) thanks to their partnership with Microsoft.

We saw an opportunity to leverage this existing authority by building valuable links from authoritative websites in the IT sector and pushing them ahead of their competitors.

⛰️ The challenges

Even with strong EEAT and a high domain rating, our client had to compete with other IT heavyweights that also boasted impressive DRs:

• Atlassian (DR 92)
• Cisco (DR 91)
• ServiceNow (DR 85)
• Datadog (DR 85)
• ManageEngine (DR 80)
• Trellix (DR 80)

To help them stand out in such a competitive landscape, we needed to differentiate our client by securing better backlinks than their competitors.

⭐ Our solution

Here’s how we made it happen:

✅ We built links to key money pages through roundup articles that target bottom-of-the-funnel customers. These were great opportunities to drive traffic from users actively looking for IT solutions.

✅ Our client’s glossary of technical IT terms is a great fit for content writers and bloggers. We secured backlinks to relevant articles, which boosted our client’s topical authority and reinforced their position as a trusted resource.

✅Our client also offers a page with free tools, which is an attractive resource for sites that want to recommend useful IT management software:

🚀 The Results

Thanks to our strategic link-building campaign, our client saw remarkable results:

✅Link placements on high-authority sites

• Zendesk (DR 93)
• Hubspot (DR 93)
• Indeed (DR 92)
• Zapier (DR 92)
• Inc.com (DR 92)

✅ Our client’s website now has a whopping 1.6M backlinks from 17K referring domains

✅ This has helped drive a 25% traffic increase to 368K monthly visitors

✅ Top 3 rankings for 5,800 keywords, including top positions for high-traffic IT-related terms like:

• Computer Hardware (Search Vol - 12k)
• SSIS (Search Vol - 11k)
• Network administrator (Search Vol - 11k)
• IIS (Search Vol - 8.5k)
• Subnetting (Search Vol - 6.2k)
• FTP server (Search Vol - 5.7k)

🚀 Ready to Take on the Biggest Names in Your Industry?

Breaking through the ceiling in competitive industries like IT is tough, but it’s not impossible.

The right link-building strategy can make all the difference.

We helped our client build 388 backlinks, drive 92,500 new visitors, and secure top rankings for high-traffic keywords. And we can do the same for you.

Want to see how we can help? Book a free strategy call!