We were approached by Geekwrapped, a relatively new Amazon affiliate website who specialise in promoting scientific and ‘geek’ toys, and rank extraordinarily well for a whole host of product searches – 3D printers, drones, telescopes – You name it.
The Approach & Strategy
Despite ranking at the top of Google US for extremely competitive keywords like ‘cheap 3d printers’ and ‘best mouse for gaming’, Geekwrapped doesn’t have a great volume of links pointing toward these ‘money’ pages. It’s hard to build natural links to these pages since most internet-savvy people see them for what they are – Pages set up to earn affiliate revenues. That’s not to say you shouldn’t build links to you ‘money’ pages, but you should do so sparingly and this can be achieved largely through guest posts.
Rather, the core strategy was to build a significant volume of links to excellent blog content pages, which would then feed the link juice back through to key money pages.
Examples of Linkable Content:
- Cognitive Bias Guide – https://www.geekwrapped.com/cognitive-bias-survival-guide
- Myth Infographic – https://www.geekwrapped.com/myth-infographic
- Best Science Books for Kids – https://www.geekwrapped.com/science-books-for-kids
As you can see, the content is extremely well designed and very attractive. That’s the first essential step.
We then launched very targeted outreach campaigns for each piece of content – Headed up by our SEO strategist Erika Rykun.
The aim was reaching out to people who would be genuinely interested in linking to the content. We’ll keep those specific prospecting methods close to our chest, but you can see how good the response rate was below…
The outreach campaigns yielded some fantastic results for all of the content pieces we promoted. You can see a screenshot from our outreach pipeline below highlighting some nice wins….
Results – Lots of Links & Traffic
- Averaged over 25 high quality, relevant links per month
- Achieved links from some outstanding, high authority sources
- Drove a significant site-wide increase in traffic over time
Below you can see the upward trend of organic traffic from Google.com….
If you’re in a similar position where you own an affiliate or E-commerce website and are struggling to improve organic traffic, we recommend initiating a campaign like this. Or better yet, have Link Builder take care of it for you.