We were hired by the Cellucor brand (parent company Nutrabolt) for link building, one of the World’s leading sports nutrition brands and the number 1 pre-workout sports supplement brand in the US market.
Cellucor has some strong blog content on the website that was in desperate need of links to turbo-charge those pages. Along with the Cellucor team, we helped identify a number of pages that would benefit from link-building to drive relevant organic traffic to the website.
With a clear goal in mind along with target pages, we went about devising a prospecting & outreach plan to earn relevant links to key content pages.
- Number 1 ranking for the term “Pre workout” in the USA: Over 50,000 monthly searches with huge competition for PPC traffic.
- Organic traffic growth of 52%
- Delivered key traffic growth
Since we began working on Cellucor.com in the middle of April 2018, organic traffic to the website has increased by roughly 52% (based on ahrefs data in the screenshot below.)
Key Target Pages
Pre-Workout 101 Guide
- Published at https://cellucor.com/blogs/nutrition/pre-workout-101
- From November 2017 to May 2018, this article delivered close to zero organic traffic
- Building quality links to this page has directly impacted the search performance of the page, which now drives traffic a number of significant branded and unbranded search
- Now consistently holds positions 1-2 in the US for ‘pre workout‘ and drives over 15,000 visitors per month to this page.
Endomorph Workout Guide
- Published URL: https://cellucor.com/blogs/training/endomorph-diet-workout-guide
- Increase in organic traffic Worldwide from 350 per month (April 2018) to 4341 per month (July 2018) – Approx 1140% increase
Mesomorph Workout Guide
- Published at https://cellucor.com/blogs/training/mesomorph-diet-workout-guide
- Considerable ranking improvements since link building commenced, now ranking in the top 2-3 positions in the US for key terms like ‘Mesomorph diet’ and ‘Mesomorph workout’
Ectomorph Workout Guide
- Published at https://cellucor.com/blogs/training/ectomorph-diet-workout-guide
- Very strong ranking improvements – Generating in excess of 2,500 unique visitors per month
- Dominating the search engines for Ectomorph related key phrases now