How to Conduct an Initial SEO Audit on Your Website

Michael Dunlop

An SEO audit helps to determine how your website is performing. If you are serious about your online business, you will want to make sure you conduct this standard procedure frequently. Take a look at the following sections to find out how to conduct an SEO audit on your website.

What is an SEO audit?

An SEO audit differs from a traditional-audit in that it is performed only for marketing purposes. By conducting an SEO audit, you will get a better insight into your website. You will be able to view statistics for individual pages and get figures concerning the site’s overall traffic. Using this data, you can improve your website’s performance, so it ranks higher in search engines. 

SEO Auditing Software

There are many SEO audit tools to help your business when it comes to optimizing your Google rankings. In addition to analysis tools, audit reports, and backlink analysis tools, some software comes with other helpful features like content analysis and organic ranking tools. ReportGarden one such software package. It compiles information from multiple sources and displays it in a useful dashboard. You can then generate reports quickly. Raven Tools is another great software. It performs keyword and competitor research as well as rank tracking, backlink analysis, and email reporting. In addition to this, various SEO companies can perform SEO audit for you as well. 

Conducting an Initial SEO Audit

There are various elements involved in performing an SEO audit. Here is a look at the initial steps you need to take to conduct a basic-inspection of your website.

Step One: Check There is Only One Version of Your Website 

Check that there is only one version of your website on the internet. You need to consider all the ways that someone could type your website’s address into a browser. Alternative forms of writing your site’s domain need to be 301 redirected to your website’s canonical version.

Step Two: Perform a Website Crawl

By performing a website crawl, the SEO crawler spiders your website in the same way as Google does. That gives you lots of useful analysis and data on your current SEO setup and your site’s structure. There are many pay-for tools you can use to conduct a website crawl, like Screaming Frog. However, there are also free tools that do an excellent job, such as Beam Us Up. When you obtain the crawl report, you need to fix any issues it finds. 

Step Three: Check Indexation Issues

If your site is not Google-indexed, you will never receive rankings. To check your website is indexed, go to Google Search Console > Google Index > Index Status. If you do not want to use Google Search Console, you can use other search operators to see your index status on Google.

Step Four: Perform BASIC On-page SEO Checks 

Make these checks on all pages of your website. You need to ensure each page has a well-crafted and clickable title tag and a custom meta description that maximizes click-throughs. You also need to check that headers and sub-headers are being used correctly and are well-optimized. Also, make sure there is nothing irrelevant that slows your website down

Step Five: Check for Duplicate Content

Duplicating content across multiple pages of your website is a bad practice. Even worse is using content duplicated from other websites. Google hates duplicate content, so if you are using second-hand content, make sure you adjust it.

Step Six: Analyze Your Website’s Traffic

Once you have taken the above steps, it is time to analyze organic search traffic. By using Google Analytics, you can obtain a quick overview to see how your website is performing. If most of your pages are receiving little to no organic traffic from Google, you’ll need to dig deeper. It can be difficult to pinpoint one particular issue, but pages that are lacking a keyword focus is a common problem. 

Using tools such as Ahrefs Keyword Explorer, you can visualize the estimated number of searches a keyword receives each month. This helps to optimize your pages for terms that people are actually searching for on Google.